What exactly is a 'fiduciary' advisor?

In today's financial services industry, the terminology is becoming ever more confusing: advisor, broker, chartered financial analyst, certified financial planner, certified investment

management analyst and, more recently, fiduciary. Understanding this last term can make a huge difference in how you choose what kind of advisor you have and how they manage your money.

A fiduciary is a person given the power to act on behalf of another and put their interests first. The Investment Advisors Act of 1940 is a law that was enacted in order to regulate advisors

who, for compensation, give advice to others as to the value of securities or as to the advisability of investing in, purchasing or selling securities. The law establishes principles for

how advisors should treat their clients, which courts have interpreted to be fiduciary obligations.

The advisor, as a fiduciary, owes the client a duty of loyalty, which means they must act in the best interest of the client. If a conflict of interest exists, the advisor must make full and

fair disclosure of all material facts so the client can make an informed decision whether to proceed with a transaction.

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Additionally, the advisor owes the client a duty of care, which means the advisor's advice, based on a reasonable inquiry of the client's financial situation, investment experience and

investment objectives, is in the client's best interest.

In other words, according to the Securities and Exchange Commission rules and the Investment Advisors Act of 1940, the five responsibilities of a fiduciary are:

The Department of Labor, not the SEC or Financial Industry Regulatory Authority, has broadly redefined financial advice to include investments and insurance recommendations, for

compensation, to plans, participants and IRA owners.

Currently, only independent registered investment advisors are required to act in a fiduciary capacity. Brokers or financial advisors working for a broker-dealer firm or an insurance company

are held only to a suitability standard (not a fiduciary standard).

To better understand the difference between a fiduciary standard and a suitability standard, let's try an everyday example: buying a car. Assume you are looking for a car that costs less

than $25,000 and gets more than 25 miles per gallon. Those two requirements alone would leave you with a rather long list of cars that would be suitable to you.

However, most of us would do further investigation and consider additional criteria. For example, which models have the best safety record? Which ones have the best maintenance/repair

history? Which ones have the best resell value? You work to find a car that does not just meet your basic needs or is suitable, but one that is best for you.

Would you feel comfortable making your car-buying decision simply by relying on the salesperson representing the car manufacturer? Or would you feel more comfortable using an independent

research organization such as Consumer Reports to help find the best car for you?

Apply this idea to your money and the type of advisor you'd want to manage it and give you advice on investments. Demand an independent, fiduciary level of care for something as important as

your financial future.

(Editor's Note: This column originally appeared at Investopedia.com.)

— By Scott Krase, founder and president of CrossPoint Wealth

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