Mike Sheedy – The Conversation

Mike Sheedy – The Conversation


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Mike Sheedy is Principal Teaching Fellow and Deputy Head of the School of Design. He teaches the MA Design and leads the Future Society Programme. Research Interests include branding and


brand communications, particularly in relation to achieving organizational strategic, commercial and communication objectives; building brands and visually articulating values to create a


desirable brand personality; managing consumer expectations; how to achieve brand sustainability.