
Spotify to increase premium pricing in the US to $11.99 per month
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Spotify has announced it’s hiking subscriptions for customers in the U.S., the second such price increase in the space of a year.
The music-streaming giant reports that premium pricing will increase in July from $10.99 to $11.99, representing a rise of nearly 10%. The Duo and Family plans will go up to $16.99 and
$19.99, which are $2 and $3 increases, respectively, while the student plan will remain at $5.99 per month.
The price rises come as Spotify appears to be in fairly good health, recently reporting a 20% increase in revenue, a 14% increase in premium subscribers, and a record quarterly profit. But
the new pricing structure puts it above its big rival Apple, which — for now, at least — continues to charge $10.99 and $16.99 for individual and family plans, respectively.
Spotify’s increase follows a similar announcement last July, when it revealed a swath of price hikes around the globe, including in the U.S. where the ad-free individual premium plan went up
from $9.99 to $10.99 per month; the Duo, Family, and Student plans all went up too.
Spotify said premium subscribers will start receiving an email about the price increase in the next month. The company also confirmed to TechCrunch that the new premium pricing is applicable
for new subscribers as of today, while it will only apply to existing subscribers from their July billing date.
Topics
Media & Entertainment, SpotifyPaul SawersSenior Reporter
Paul was a senior TechCrunch writer based in London, who focused largely (but not exclusively) on the world of UK and European startups. He also wrote about other subjects he was passionate
about, such as the business of open source software. Prior to joining TechCrunch in June 2022, Paul had gained more than a decade of experience covering consumer and enterprise technologies
for The Next Web (now owned by the Financial Times) and VentureBeat. Pitches were sent to: paul.sawers [at] techcrunch.com Secure/anon tip-offs via Signal: PSTC.08 He was also on Bluesky:
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