Use Google Glass And New App Glashion To Buy Fashion Items You Spot On The Go

Here’s how it works. Via the app (which can be downloaded to Glass now), Glashion allows you to snap a photo of a fashion item you see on a bypasser or in a store, and then the app queries

the ShopStyle API for similar matches. You simply tell Glass when you see a product, “Ok glass, I want this!” and you’ll be matched.

The app will show you similar products (or the same one if it can find it), and you either tap to buy or swipe to see more products. If you tap, Glashion will send you an email with the link

to the product on the retail site for purchase. You can also use the app to find a store nearby your location that has the product or similar items.

The app is the brainchild of AngelHack NYC organizer and startup founder Billy Mauro and Mexican entrepreneur Felipe Servin. Mauro runs another fashion startup Instashop (side note — the

startup may be changing its name to Shopsy soon, I am told), which is a marketplace for products discovered on Instagram. Servin is the founder of Shoelovers, an e-commerce marketplace for

shoes. Ana Ramirez  and Alex Santamaria (Shoelovers co-founders) and Alfred Juarez, CEO of Cloudadmin, also helped to build the app. Both startups are from the 500 Startups program in

Mexico.

Mauro explains that the broader goal with Glashion is to use Google Glass to demonstrate how it can bridge online and offline shopping behaviors. As a shopaholic myself, I often find myself

snapping photos of items when I am on the go. Of course taking a photo of a stranger’s bag on the street via my phone can seem intrusive. But using a wearable device like Glass could avoid

that awkwardness. It’s just one more reason for me to buy Google Glass in the name of fashion.

Leena had a brief stint at Google Ventures as an Operating Partner.

Leena’s first role out of journalism school was at TechCrunch which she joined in 2008. She rose through the ranks becoming the Managing Editor for TechCrunch and a voice at TechCrunch

Disrupt.

She recently finished graduate school at the Medill School of Journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007, she helped lead

Congresswoman Carloyn Maloney’s community outreach and relations efforts in New York City.

She graduated from Columbia University in 2003, where she was the captain of the women’s varsity tennis team. She has also contributed technology content for Oprah.com.