U.S. Online Reputation Management Firm Reputation.com Acquires U.K.’s Reputation 24/7 To Expand Internationally — Will Invest “Millions” In U.K. Operation

“With this acquisition, Reputation.com is expanding Silicon Valley to the United Kingdom and opening the door to a strong market for future growth,” said CEO and Founder Michael Fertik in a

statement.  “Reputation 24/7 exemplifies the best of the U.K.’s robust tech industry and its capabilities align nicely with our core strengths.  This acquisition supports our growing

international presence, which includes customers in more than 100 countries.”

Reputation.com said it plans to invest significantly in the Liverpool-based operation, using it as its European headquarters. A company spokeswoman told TechCrunch it would be investing

“millions [GBP] over the next year to support the UK branch’s expansion — in both capabilities and hiring”.

Fertik also told Liverpool’s Daily Post newspaper that he had chosen to base Reputation.com’s European HQ in Liverpool ahead of London and Germany because of the quality of the city’s

workforce and universities. “The other great thing about Liverpool is that Liverpool people want to stay in  Liverpool. That gives us a stable workforce, and that’s a terrific resource for a

company like  ours,” he added.

Reputation.com, which says it has patented “solutions that safeguard and remove personal data from the Internet, monitor and respond to online reviews, build a positive and accurate Web

presence for clients, and help businesses proactively engage customers” describes online reputation management as “removing or burying any website, online newspaper article, blog, forum or

review which does not represent our client as positively as they deserve”, and cites the following among its past successes:

REDWOOD CITY, Calif., Jan. 29, 2013 /PRNewswire/ — Reputation.com, the market and technology leader in online reputation management and digital privacy, announced its global expansion with

the acquisition of Reputation 24/7, a United Kingdom-based online reputation management firm.

“With this acquisition, Reputation.com is expanding Silicon Valley to the United Kingdom and opening the door to a strong market for future growth,” said CEO and Founder Michael Fertik. 

“Reputation 24/7 exemplifies the best of the U.K.’s robust tech industry and its capabilities align nicely with our core strengths.  This acquisition supports our growing international

presence, which includes customers in more than 100 countries.”

Now known as Reputation.com (U.K.), the former Reputation 24/7 will offer Reputation.com’s suite of consumer and business-focused online reputation and social media management solutions to

European customers.  Reputation.com will also invest in the U.K. operation, enabling it to grow significantly over the next year.

“As a global company, we’ll continue the mission we adopted since Reputation.com’s inception in 2006: to empower individuals and businesses with innovation that supports digital privacy and

online reputation management,” said Fertik.

Reputation.com’s business products enable both small and medium businesses as well as FTSE 100 companies to manage their online reputations, including monitoring online review sites and

social media outlets, analyzing content to understand customer perception trends, and creating customized outreach campaigns.  Customers can also use Reputation.com’s patented scoring

technology to obtain their reputation scores, which show how a business measures up against local and national competitors in the eyes of their customers.

Reputation.com also offers consumer-focused solutions that empower individuals to manage all aspects of their online reputation, from removing personally identifiable information, to

monitoring social media photos and content to optimizing their search results.

Reputation.com was founded in 2006 to give individuals and businesses the power to control their digital privacy and reputation.  The company continues to pioneer patented solutions that

safeguard and remove personal data from the Internet, monitor and respond to online reviews, build a positive and accurate Web presence for clients, and help businesses proactively engage

customers.

Reputation.com is a World Economic Forum Global Growth Company and multiple award winner, including the recent Silver for the Best in Biz Awards for “Most Customer Friendly Company” in 2012.

  It is funded by top-tier venture capital firms and has customers in 100 countries.

Natasha was a senior reporter for TechCrunch, from September 2012 to April 2025, based in Europe. She joined TC after a stint reviewing smartphones for CNET UK and, prior to that, more than

five years covering business technology for silicon.com (now folded into TechRepublic), where she focused on mobile and wireless, telecoms & networking, and IT skills issues. She has also

freelanced for organisations including The Guardian and the BBC. Natasha holds a First Class degree in English from Cambridge University, and an MA in journalism from Goldsmiths College,

University of London.