Act-on raises $10 million for online marketing automation platform | techcrunch

Act-On Software, which offers a cloud-based online marketing platform, this morning announced it has closed $10 million in Series C funding from Trinity Ventures, roughly half a year after

securing $4 million. The company says will use the funding to ramp up product development , sales and marketing efforts and to expand internationally, having recently opened a UK sales

office in tandem with Pipedream Marketing to service the European market. Act-On offers a platform that allows marketers to manage a variety of online marketing initiatives from a single,

cloud-based system. The company’s marketing automation platform integrates with a number of applications, including Salesforce.com and Webex. Act-On says it currently boasts over 250 active

customers managing over 25 million contacts. Trinity Ventures joins VC firms U.S. Venture Partners and Voyager Capital, as well as Cisco (also a client), as investors in the Beaverton,

Oregon-based company.