Realmatch scores $4. 7m, new ceo for online recruitment ad network | techcrunch

RealMatch, which operates a distributed recruitment ad network, has secured $4.7 million in second-round funding from Carmel Ventures and previous investor Baytech Venture Capital. The

investment will be used to boost sales and marketing efforts in the US. In conjunction with the financing round, RealMatch has appointed Marcel Legrand, a former SVP at Monster.com, as its

new chief executive officer. Founded in 2007, RealMatch runs an online ad network for employment in partnerships with some 1,200 partner job sites. The company has developed adaptive

matching technology (dubbed Real-Time Job Matching) that it says allows it significantly increase positive results in matching job seekers to potential employers. Employer can post jobs

across RealMatch’s distributed partner network free of charge. Once the results are in, the advertiser can review the group of matching applicants and resumes for a period of 7 days to

adequately evaluate candidates. If they’re pleased, they can purchase the results of the online recruitment effort for a fee. Hence, RealMatch refers to its model as ‘pay-per-performance’.

Marcel Legrand, who will serve as RealMatch’s new CEO, comes from Monster.com where he served in various senior positions including SVP Product Development and SVP Strategy and Corporate

Development.