Cellfish provides mobile media conversion with addtophone | techcrunch

http://cellfish.com/static/swf/player8.swf?Id=241751 New York based Cellfish Media has launched a new service that delivers media to mobile phones, complete with on the fly conversion that

provides access to most handsets. AddtoPhone works via an embeddable button; users click the button, add their cell number then AddtoPhone sends them a SMS message with a link to the

content. The service renders the media on the fly to fit the specific handset in formats including h264, h263, mpeg4, 3gp and 3gp2, and supports pictures, music, videos, or news feeds. Users

are able to keep content via a “locker” that is accessible via the web or their mobile phones. AddtoPhone also provides an API that allows website owners to create their own tools using the

sites functionality, or you can send a file from your computer to a cellphone as well. Bango launched a similar service a couple of weeks back but Cellfish claims their service is easier to

use, and supports sending content via AddtoPhone to anyone, which apparently Bango doesn’t yet support. Ultimately the easiest way to view videos on a cell phone would be for cellphones to

support the various file types used in online videos, but given that’s not going to happen any time soon (the iPhone still doesn’t support Flash for example) AddtoPhone provides a decent

alternative for sharing online content with friends via cell phone. I almost forgot: they have a Facebook app for this service as well that allows users to send Facebook content to

cellphones (pic below). Our previous Cellfish coverage here.