Ai for enterprise customer service: it’s all in the data

_Customer Service is a treasure trove of data. Yet when confronted with such a wealth of information, most AI systems fail. There’s a way to unlock its secrets though: a deep learning AI

technology called Clustering._ WHY SO MANY AI CUSTOMER SERVICE PROJECTS FAIL We speak with many Heads of Customer Service who are all looking to AI to help them deal with: growing inquiry

volumes, ever-higher standards of Customer Experience, and the struggle to cope with high agent-churn rate. There’s a problem though: many AIs don’t perform well in Customer Service. The

reason for this is straightforward: the AI has to learn so many questions that are being asked, in so many different ways. It’s perfectly normal for a Customer Service centre to have

relatively little overview on the breakdown of inquiries they might receive. They’ll have the high level picture — bills, invoices, parcel tracking etc — but they won’t have the granular

level of data necessary to provide answers. Traditional implementation teams consequently have to manually guess what questions will be asked, and to differentiate between the many ways the

questions are formulated. Such a deployment is extremely labour intensive. Yet this data is vital to a successful and rapid AI implementation. Take the chatbot scenario. Natural Language

Processing (NLP) is not a particularly new technology, and many NLP systems achieve an accuracy level of above 95%. Yet there are many situations where a simple chatbot will not understand

you. This is not because the tech itself is in any way ‘bad’ — rather that it simply does not have the data range or experience with exceptions to answer your question. Not everything can be

guessed. DATA BECOMES A TREASURE TROVE This guesswork is the problem with simulation of data. A human might be able to guess at 100 different ways of phrasing a question. But in order to

deliver an exceptional Customer Experience, a system requires multiple thousands of expressions in order to reply accurately. To give an example from one of Ultimate.ai’s clients, a Nordic

airline: _One question might have 8000 ways of being asked._ There is a way that is is possible to avoid this manual data simulation exercise. Every customer interaction is already logged

and transcribed completely. We just need a way to unlock that data, structure it, and use it to train AI to replicate the work of a customer service agent. To do this, we use clustering.

Clustering is a deep learning technique. We use it to automatically classify millions of lines of unstructured conversations. In one day, it can bring an enterprise’s customer service data

to life, revealing common cases, best responses, frequency, urgency and processes. A service centre’s unstructured data is run through our proprietary deep learning algorithms, automatically

clustered by the AI, and then implemented in an engine. Certain recurring cases (e.g. parcel tracking) can be entirely automated. The AI continuously learns from the data and the more it

learns, the better it performs. We use clustering to find the correlation between what customers say, and what they want. We can then provide the right answers according to need. Clustered

groups can consist of huge data ranges and consequently create a far larger variety of expressions. Through clustering, the Ultimate.ai platform can go live in a month. The algorithms

automatically create training data for the AI, meaning no manual work is needed. Not only is the deployment far faster with a clustered approach — the AI is also smarter. It understands

customer need at the granular level and improves the overall Customer Experience. Language presents no barrier. Clustering completely removes the burden from the client. The technology tells

us what customers are asking, and offers accurate answers. The AI will constantly source expressions, and it will always outperform a human simulation. Customer service data becomes a

treasure trove. THE FUTURE OF CUSTOMER SERVICE Ultimate.ai dedicates a lot of resources to clustering. It allows us to be language agnostic and scale across territories, it gives us very

high suggestion accuracy, and it helps us to slash critical service metrics like _Average Handle Time_ and _Time to First Response_. Seeing the impact that a deep learning, clustered AI can

have on Customer Service is astounding. We believe that this is the future: technology that can deal with volume, and that not only maintains Customer Experience, but actively improves it.

It’s taken us a long time to build, and much like our AI, we’ll never stop learning. We are helping some of the world’s leading brands deliver exceptional customer experiences every day.

WRITE TO US and find out what we can do for your business. _Berlin — November, 2018_ ABOUT ULTIMATE.AI Ultimate.ai is a customer service AI platform. Ultimate.ai’s modular tools seamlessly

integrate into any CRM, in any language, making agents faster, smarter and happier. Today, Ultimate.ai is at the forefront of Contact Center and Customer Experience innovation. Based in

Helsinki and Berlin, the Ultimate.ai team is dedicated to improving customer service through deep learning AI technology. * Deeper dive: more on the tech at Ultimate.ai * Ultimate.ai on the

web * Say hello: [email protected]