Apple developing 'project titan', an electric car to take on google and tesla

apple working to build an electric car to take on google and tesla image © designboom   IN A REPORT BY THE WALL STREET JOURNAL, APPLE HAS SEVERAL HUNDRED EMPLOYEES SECRETLY WORKING TOWARDS

CREATING AN ELECTRIC VEHICLE. although it’s not guaranteed it’ll ever make it into production, the branded project, code-named ‘titan’, is hinted to resemble a compact minivan. with silicon

valley companies such as google and tesla already heavily invested into making electric and self driving cars, it’s no surprise the cupertino-based tech giant might want a piece of the cake

in the near future. image courtesy of apple IT’S ALSO NOT THE FIRST TIME APPLE HAS FORAYED INTO THE AUTOMOBILE INDUSTRY; just last year during the geneva motor show, they introduced CarPlay,

an integrated iOS infotainment system for the iPhone. apparently, the company has been playing around with the idea of developing a car for years. phil schiller, apple’s senior vice

president of marketing, said in 2012, that executives discussed building a car even before it ever built the iPhone. now with marc newson as part of the design team, who knows, they might be

able to successfully compete in one of the world’s fastest growing markets.  rodrigo caula I designboom feb 14, 2015