Netflix beefs up kids’ offerings in licensing deal with pbs

Netflix Beefs Up Kids’ Offerings In Licensing Deal With PBS You will be redirected back to your article in seconds Skip to main content July 3, 2013 6:00am SERVICES TO SHARE THIS PAGE. This

is the latest volley in the arms race by streaming services to dominate children’s programming — one of the biggest attractions for subscribers. Netflix says this morning that it has an

“expanded multiyear licensing agreement” with PBS Distribution for the U.S. and Canada. Beginning in 2014 it will include exclusive digital carriage for PBS Kids’ _Super Why!_ Other kids

shows in the deal include _Wild Kratts_, _Caillou_ and _Arthur_. It also covers Ken Burns documentaries such as _Prohibition_ and _The Central Park Five_, past seasons of _Nova_ and _Secrets

Of The Dead_ and all seasons of UK murder mystery_ The Bletchley Circle_. “While PBS stations will always be the first place to see our programming, this agreement with Netflix exposes our

shows to new audiences and further expands PBS’s presence across all media platforms,” says PBS Digital GM Jason Seiken. The announcement follows a similar deal involving kids shows that PBS

cut last week with Amazon. Netflix has said that it wants to focus on exclusive programming. It did not renew a nonexclusive deal with Viacom but recently made an ambitious agreement with

DreamWorks Animation for original kids shows. 3 Comments JavaScript is required to load the comments. MARKETPLACE SITE ad