Ratings way down for cnbc's marquee shows and stars: ny daily news

Ratings Way Down For CNBC's Marquee Shows And Stars: NY Daily News You will be redirected back to your article in seconds Skip to main content April 29, 2012 11:37am SERVICES TO SHARE

THIS PAGE. The stock market may be up but CNBC‘s ratings are way down. The problem is not just that CNBC viewership levels are slumping essentially across-the-board. The _New York Daily

News_ obtained Nielsen numbers showing the network’s core business programming, which airs from 6 AM to 8 PM, is down 10% in total viewers and 6% in adults 25-54 from April to April. And 

hard hit are marquee shows _Squawk Box_ and _Closing Bell_, which are in their 4rd straight quarter of declines. According to these same Nielsen ratings obtained by the _New York Daily

News_, from April 2011 to April 2012 _Squawk Box_ is down 16% in total viewers and 29% in the all-important 25-54 demos. Last Tuesday, the show drew its lowest numbers of the year in total

viewers — 99,000. CNBC last Friday announced the hiring of _Cavuto_ executive producer Gary Schreier from rival Fox Business Network to helm _Closing Bell_ which from April 2011 to April

2012 is down 16% in total viewers and 11% in the 25-54 demographic. Explanation for the problems? _NYDN_ claims it’s more competition and less buzz from MVPs Maria Bartiromo and Andrew Ross

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