Sky's full-year adjusted operating profit rises 12 pct

European pay-TV group Sky reported a 12 percent rise in full-year adjusted operating profit on Thursday, just ahead of forecasts, in what it said was another excellent year for the group.

Sky, in which Rupert Murdoch's Twenty-First Century Fox owns 39 percent, has been adapting its business in recent quarters, seeking to earn more money from existing customers through new

products instead of chasing customer group as before.

On Thursday the group said its revenue in the year to June 30 rose 7 percent to £11.97 billion ($15.78 billion), with adjusted operating profit coming in at £1.56 billion.

Churn - the percentage of customers leaving - in its biggest UK and Ireland market was 11.2 percent in the fourth-quarter, reflecting in part the growing proportion of broadband-only

customers in its base who are more likely to switch suppliers.

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