The generational cost of cutting cords

MOUNTING SUBSCRIPTION PRICES are causing a rift between streaming services and the young customers they convinced would save money by ditching cable. THE BIG PICTURE: More than half of Gen Z

and millennials believe they are overspending on streaming services each month, a recent poll reports. BY THE NUMBERS: 58% of viewers would rather watch ads than pay more for ad-free

streaming, according to an analysis from The Harris Poll on behalf of Tubi, an ad-supported streaming service owned by Fox. * 62% prefer free, ad-supported streaming, according to the poll.

BETWEEN THE LINES: 71% of Gen Z and millennials admitted to canceling memberships that require a premium to gain more access. WHAT THEY DID: The Harris Poll surveyed 2,503 adults who

streamed video for at least one hour a week from December 2023 to January 2024. 💭 JAY'S THOUGHT BUBBLE: My biggest gripe about streaming services — other than, you know, the rise of

subscription costs, the fall of physical media and ethical concerns surrounding some original content — is the lack of an affordable way to stream the Astros. * I spend about $50 a month on

four streaming services. The cheapest option I've found to stream Space City Home Network, where the Astros are broadcast, is nearly twice that. * I love watching the Astros, but I

reckon I'll stick with listening to games on the radio this season. 🗣️ SOUND OFF: We want to know what you think about streaming subscriptions. * Reply to this email and let us know.